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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

By: Kim, W Chan | Mauborgne, ReneePublication details: Boston, Ma.: Harvard Business Review Press, 2015Description: 283pISBN: 9781625274496Subject(s): Business management | Business strategies | Marketing strategies | Business innovation | Value creationLOC classification: HD30.28
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HD30.28 KIM (Browse shelf(Opens below)) 1 Available 192377

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