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International marketing strategy: analysis, development and implementation

by Doole, Isobel | Lowe, Robin | Kenyon, Alexandra.

Edition: 8th ed.Publication details: Andover: Cengage Learning, 2019Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF1416 DOO.

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International marketing strategy: analysis, development and implementation

by Doole, Isobel | Lowe, Robin | Kenyon, Alexandra.

Edition: 7th ed.Publication details: Andover: Cengage Learning, 2016Availability: Items available for loan: CAFRE Loughry Library (5) . Location(s): Call number: HF1416 DOO.

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