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Scoring points: how Tesco is winning customer loyalty by Language: English
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 HUM.

Marketing management : Analysis, planning, implementation and control by
Edition: 9th ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 KOT.

How to market your library service effectively by Series: Aslib Know How Series
Edition: 2nd ed.
Language: English
Publication details: London : Aslib, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: Reference 021.7 COO/REF.

Principles of marketing by
Edition: 2nd ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOT/ STO PBX.

Essentials of marketing by
Edition: 4th ed.
Language: English
Publication details: Maidenhead : McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 658.8 LAN.

Competitive customer care : a guide to keeping customers by
Publication details: Croner, 1992
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 STO.

Marketing fundamentals by
Publication details: Oxford : Butterworth-Heinemann, 1994
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 LAN.

Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers by
Publication details: Kogan Page, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 FOS, ...

Creating a company for customers: how to build and lead a market-driven organization by
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 MCD.

Loyalty.Com; Customer Relationship Management in the New Era of Internet Marketing by
Publication details: McGraw-Hill, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 NEW.

Customer relationship management: The business case for CRM by
Publication details: Financial Times Prentice Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 RYA.

Customer satisfaction by
Publication details: Leatherhead Food Research Association, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 ADE.

Business-to-Business Marketing: Strategies and Implementation by
Publication details: Palgrave MacMillan, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MIC.

International marketing strategy 2003 - 2004 by Series: CIM Postgraduate Diploma in Marketing
Publication details: Butterworth-Heinemann, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CAR - STORE PBX.

Successful marketing on a shoestring by
Publication details: Lancashire : Gregory-Jones Marketing Communications, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 JON/PAM.

Foundations of marketing by
Publication details: Berkshire : McGraw-Hill, 2003
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 JOB.

The marketing plan - a handbook by
Publication details: New Jersey : Pearson Education, 2003
Availability: Items available for loan: CAFRE Greenmount Library (2)Location, call number: 658.802 WOO, ...

Beyond traditional marketing: innovations in marketing practice by
Publication details: John Wiley & Sons, 2005
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KAS.

Market-led strategic change: making marketing happen in your organization by
Publication details: Thorsons, 1991
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 PIE.

Marketing strategy and management by
Edition: 4th ed.
Language: English
Publication details: Basingstoke: Palgrave Macmillan, 2007
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.8 BAK.

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