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Marketing by
Publication details: New York: Oxford University Press, 2008
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BAI.

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Digital branding by
Publication details: London: Kogan Page, 2014
Availability: Not available: CAFRE Loughry Library: Checked out (1).

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Marketing: principles and practice by
Edition: 4th ed.
Publication details: Harlow : Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Greenmount Library (2)Location, call number: Reference 658.8 ADC/REF, ...

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Managing reputation in cyberspace by
Publication details: Hawksmere, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 PHI.

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Creating a company for customers: how to build and lead a market-driven organization by
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 MCD.

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Customer satisfaction by
Publication details: Leatherhead Food Research Association, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 ADE.

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Marketing a new product through a trade show by
Publication details: Antrim : Greenmount Campus CAFRE, 2003
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: INVESTIGATIVE REPORT.

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Product management by
Edition: 3rd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 LEH.

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Strategic marketing: creating competitive advantage by
Publication details: Oxford university Press, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 WES.

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Principles of marketing by
Edition: 5th European Ed.
Publication details: Harlow: Financial Times Prentice Hall, 2008
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KOT, ...

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Marketing accountability: how to measure marketing effectiveness by
Publication details: London: Kogan Page, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MCD.

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International retailing by
Publication details: Oxford: Oxford University Press, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 ALE.

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Marketing communications: a european perspective by
Edition: 4th ed.
Publication details: Harlow: Pearson Education, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 DEP.

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The marketing century: how marketing drives business and shapes society by
Publication details: Chichester: John Wiley & Sons, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOU.

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Integrated advertising, promotion, and marketing communications by
Edition: 5th ed.
Publication details: Harlow, Essex: Pearson Education, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CLO.

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Food Series: Secrets of the Superbrands
Publication details: Bristol: Classroom Video, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 FOO.

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Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) by
Publication details: New York: McGraw-Hill, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 KER.

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Store wars: the worldwide battle for mindspace and shelfspace, online and in-store by
Edition: 2nd ed.
Publication details: Chichester: John Wiley & Sons, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 THA.

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Eating the big fish: how challenger brands can compete against brand leaders by
Edition: 2nd ed.
Publication details: Hoboken: John Wiley and Sons, 2009
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.827 MOR.

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Marketing communications by
Edition: 2nd ed.
Publication details: London: Sage, 2015
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 658.8 EGA. CAFRE Loughry Library (1)Location, call number: HF5415 EGA.

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