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Key marketing metrics: the 50+ metrics every manager should know by
Publication details: Harlow: Pearson Education, 2006
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 FAR.

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Marketing strategy and competitive positioning by
Edition: 5th ed.
Publication details: London: Prentice Hall, 1998
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.802 HOO.

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