Kirby, Justin,  Marsden, Paul <br/><br/>
Connected marketing:   the viral, buzz and word of mouth 

 - London:   Butterworth-Heinemann,   2006 
 - 282p. 
<br/><br/><label>ISBN: </label>9780750666343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing plans<br/>Marketing strategies<br/>Marketing techniques<br/>Advertising<br/>Internet marketing<br/>Brands<br/>Innovation<br/>Public opinion<br/>Public relations
<br/><br/><label>LC Class. No.: </label>HF5415