Dibb, Sally Simpkin, Lyndon Marketing: concepts and strategies - Boston: Houghton Mifflin, 2006 - 878p. ISBN: 061853203X Subjects--Topical Terms: MarketingMarketing strategiesMarketing managementMarketing techniquesRetailingAdvertisingMarket segmentation LC Class. No.: HF5415 Dewey Class. No.: 658.8