Hill, Elizabeth O'Sullivan, Terry <br/><br/>
Foundation marketing 

 - 3rd ed. 
 -  Financial Times Prentice Hall,  2004 
<br/><br/><label>ISBN: </label>0273655329 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing techniques<br/>Marketing strategies<br/>Product development<br/>Market distribution decisions<br/>Consumer behaviour
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Retail trades + marketing
<br/><br/><label>LC Class. No.: </label>HF5415