Hiam, Alexander <br/><br/>
Marketing for dummies 

 - 2nd ed. 
 -  Wiley,   2004 
 - for Dummies Series .
<br/><br/><label>ISBN: </label>0764556002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Product development<br/>Strategic management<br/>Strategic plans<br/>Strategic marketing<br/>Advertisements
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Businesses, commerce, markets, trade - general
<br/><br/><label>LC Class. No.: </label>HF5415