Carter, Steve <br/><br/>
International marketing strategy 2003 - 2004 

 -  Butterworth-Heinemann,  2003 
 - CIM Postgraduate Diploma in Marketing .
<br/><br/> Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes acce 
<br/><br/> The importance of international marketing; customers; the search for information; planning for international marketing; globalization; managing international marketing; managing the international mix; international people and processing; operational 
<br/><br/><label>ISBN: </label>0750659645 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>International marketing strategies<br/>Marketing strategies<br/>Customer care
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Businesses, commerce, markets, trade - general
<br/><br/><label>LC Class. No.: </label>HF5415