Kotler, Philip Fox, Karen

Strategic marketing for educational institutions - Prentice-Hall, 1995

Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background to the concepts of marketing.

0136689892


Marketing
Market segmentation

LB2847

658.8007