McDonald, Malcolm Christopher, Martin <br/><br/>
Marketing: a complete guide 

 - Basingstoke :  Palgrave MacMillan,  2003 
<br/><br/> Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. 
<br/><br/><label>ISBN: </label>033399437X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Market segmentation<br/>Market research
<br/><br/><label>Dewey Class. No.: </label>658.8