Doyle, Peter <br/><br/>
Marketing management and strategy 

 - 3rd ed. 
 -  Financial Times Prentice Hall,  2001 
<br/><br/> Management - objectives and tasks; the customer-led business; segmentation, positioning and the marketing mix; strategic market planning; market dynamics and competitive strategy; building successful brands; innovation and new product development; pr 
<br/><br/><label>ISBN: </label>0273651501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Retail trades + marketing
<br/><br/><label>LC Class. No.: </label>HF5415