Lancaster, Geoff Withey, Frank <br/><br/>
Marketing fundamentals 

 - Oxford :  Butterworth-Heinemann,  1994 
<br/><br/><label>ISBN: </label>0750619988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Product development<br/>Retail prices<br/>Wholesale price index<br/>Customer care<br/>Customer service
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Retail trades + marketing
<br/><br/><label>Dewey Class. No.: </label>658.8