Elliott de Saez, Eileen <br/><br/>
Marketing concepts for libraries and information services 

 - 2nd ed. 
 - London:   Facet Publishing,   2002 
 - xvi,224p. 
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<br/><br/><label>ISBN: </label>1856044262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Librarianship<br/>Marketing<br/>Advertisements<br/>Promotion
<br/><br/><label>Index Terms--Function: </label><br/>Libraries. Marketing
<br/><br/><label>Dewey Class. No.: </label>021.7