Kotler, Philip Wong, Veronica Saunders, John Armstrong, Gary <br/><br/>
Principles of marketing 

 - 4th International ed. 
 - London :  Financial Times Prentice Hall,  2000 
 - xxxiv, 954p. 
<br/><br/><label>ISBN: </label>0273684566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing strategies<br/>Strategic plans<br/>Marketing plans<br/>Management<br/>Consumer behaviour<br/>Market research<br/>Advertisements<br/>Promotion<br/>Public relations<br/>International marketing strategies<br/>Global marketing strategies<br/>Marketing strategies<br/>Marketing techniques<br/>Retail marketing<br/>Wholesale marketing<br/>Strategic marketing<br/>Market analysis<br/>Market competition
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Retail trades + marketing
<br/><br/><label>Index Terms--Function: </label><br/>Marketing
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8