Corporate entrepreneurship: building an entrepreneurial organisation
Burns, Paul
creator
text
Basingstoke
Palgrave Macmillan
2005
monographic
eng
326p.
"Corporate Entrepreneurship" argues that in today's business environment it is more important than ever for firms to remain flexible and adaptive if they are to overcome new challenges, best the competition and avoid being overtaken by newcomers.
Entrepreneurship
Management
Creativity in business
Organisational change
Creative thinking
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