Corporate entrepreneurship: building an entrepreneurial organisation
- Basingstoke : Palgrave Macmillan, 2005
- 326p.
"Corporate Entrepreneurship" argues that in today's business environment it is more important than ever for firms to remain flexible and adaptive if they are to overcome new challenges, best the competition and avoid being overtaken by newcomers.
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Entrepreneurship Management Creativity in business Organisational change Creative thinking
Business management, office management, management science accounting, auditing