Bryman, Alan Bell, Emma

Business research methods - Oxford : Oxford University Press, 2003 - 608p.

An adaptation of "Social Research Methods" by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.

0199259380


Research
Management research
Research methodology
Quantitative research
Research techniques


Business research

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