Jobber, David <br/><br/>
Principles and practice of marketing 

 - 4th ed. 
 - Maidenhead :  McGraw-Hill,  2004 
 - 942p. 
<br/><br/> 007710708X :  Formerly CIP  ILM Module D3.6 
<br/><br/> Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. 
<br/><br/><label>ISBN: </label>007710708X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing strategies<br/>Market segmentation<br/>Advertisements
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Retail trades + marketing
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Marketing
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8