Kaplan, Robert S. Norton, David P. <br/><br/>
Strategy maps: converting intangible assets into tangible outcomes 

 - Boston, USA :  Harvard Business School Press,  2004 
 - 454p. 
<br/><br/> 1591391342 (pbk.) : 
<br/><br/> Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organisation will better understand it and therefore be better able to execute it effectively. 
<br/><br/><label>ISBN: </label>1591391342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic management<br/>Operations management<br/>Customer value management
<br/><br/><label>Dewey Class. No.: </label>658.4012 658.4013