Kotler, Philip Armstrong, Gary Saunders, John Wong, Veronica
Principles of marketing
- 2nd ed.
- Hemel Hempstead : Prentice-Hall, 1999
- 1031p.
ILM Module D3.6
0132622548
Marketing
Customer care
International marketing strategies
Global marketing strategies
Marketing strategies
Marketing techniques
Retail marketing
Wholesale marketing
Market analysis
Market competition
HF5415
658.8