Smith, P. R. <br/><br/>
Marketing communications: an integrated approach 

 - 2nd ed. 
 - London :  Kogan Page,  1998 
 - 602p. 
<br/><br/><label>ISBN: </label>0749426993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Communications
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Marketing
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.122