Regester, Michael Larkin, Judy
Risk issues and crisis management: a casebook of best practice
- 3rd edition 3rd ed.
- London : Kogan Page, 2005
- 236p.
- PR in Practice Series .
Aims to define reputation, explore how to value it and provide practical guidelines for effective reputation management.
0749443820
Crisis management
Risk
Risk assessment
Crisis communications
Crisis management
HM256
658.4056