Regester, Michael Larkin, Judy

Risk issues and crisis management: a casebook of best practice - 3rd edition 3rd ed. - London : Kogan Page, 2005 - 236p. - PR in Practice Series .

Aims to define reputation, explore how to value it and provide practical guidelines for effective reputation management.

0749443820


Crisis management
Risk
Risk assessment
Crisis communications
Crisis management

HM256

658.4056