Strategy process: concepts, contexts, cases
Mintzberg, Henry
creator
Lampel, Joseph
creator
Quinn, James Brian
creator
Ghoshal, Sumantra
creator
text
Strategic management
London
Pearson Education
2002
4th ed.
monographic
eng
489p.
Breaking away from the traditional formulation/implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. It focuses on factors and practices that distinguish strategy in the "real world".
Strategic management
Business strategies
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