Kumar, V. Aaker, David A. Day, George S. <br/><br/>
Essentials of marketing research 

 - Chichester :  John Wiley,  1999 
 - 623p. 
<br/><br/><label>ISBN: </label>0471170682 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Market research
<br/><br/><label>Dewey Class. No.: </label>658.83