Doyle, Peter Marketing management and strategy - 2nd ed. - Hemel Hempstead : Prentice-Hall, 1998 - 465p. ILM Module D3.6 ISBN: 0132622394 Subjects--Topical Terms: MarketingMarketing managementPricing policy Index Terms--Genre/Form: Marketing LC Class. No.: HF5415 Dewey Class. No.: 658.8