Schenkler, Irv Herrling, Tony <br/><br/>
Guide to media relations 

 - Hemel Hempstead :  Prentice-Hall,  2003 
 - 124p. 
 - Prentice Hall Series in Advanced Business Communication .
<br/><br/> 0131405675(pbk.) : 
<br/><br/> A practical guide to media relations if you need to know how to work with and communicate effectively with the media 
<br/><br/><label>ISBN: </label>0131405675 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Interviews<br/>Press conferences<br/>Mass media<br/>Public relations
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Public relations
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Communication
<br/><br/><label>Dewey Class. No.: </label>659.289 302.23