Guide to the effective business plan
- 2nd ed.
- London : Easyway Guides, 2002
- 96p.
- Easyway Guides .
This second edition of A Guide to The Effective Business Plan, substantially builds on the first edition in the light of changes in approach in this area, specifically changes introduced by the American School of Business, placing greater emphasis on marketing and financial projections. The book is clear and concise, can be utilized by potential businesses or existing businesses, and is a practical guide to the process of putting together a business plan for new or existing business, whether a limited company or sole trader. By following the advice in the book, the person in business or about to start in business will be in a position to create an effective plan that will almost certainly change the nature and operation of the organization. The following areas are covered: Assessing the business and product; Identifying Strengths and weaknesses; Marketing strategies; Location; Staffing; Sources of finances; Putting together a viable business plan