Publicity, newsletters and press releases
generating successful publicity whatever your budget
Baverstock, Alison
creator
text
Oxford
Oxford University Press
2002
monographic
96p.
Shows how to sell your ideas and write effective copy, develop a publicity strategy and stick to it and work out what kind of message to present
includes index
0198603843(pbk.) :
Marketing
Press releases
Publicity
Public relations
Media and the press
Communication skills
Business communication
English language
659
659.2
300.72
One Step Ahead Series
0198603843
211102
u893