Gladwell, Malcolm

The tipping point: how little things can make a big difference - London: Abacus, 2001 - 279p.

0349113467 (pbk) Originally published: London: Little, Brown, 2000. Includes bibliographical references and index.

The biography of an idea: that many of the problems we face behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.

0349113467


Social sciences
Social psychology
Psychology
Communications


Behaviour


Sociology

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