Sloman, John <br/><br/>
The economic environment of business 

 - Harlow:   Financial Times Prentice Hall,   2005 
 - 325p. 
<br/><br/>Includes CD ROM 
<br/><br/>PREFACE PART A: INTRODUCTION1. Economics and the business environment PART B: MARKETS, DEMAND AND SUPPLY2. The working of competitive markets3. Demand and the consumer4. Supply decisions in a perfectly competitive market PART C: THE MICROeconomic environment of business5. Pricing and output decisions in imperfectly competitive markets6. Business growth and strategy7. Labour and employment8. Government, the firm and the market PART D: THE MACROeconomic environment of business9. The economy and business activity10. Government macroeconomic policy PART E: THE GLOBAL BUSINESS ENVIRONMENT11. The global context of business12. Multinational corporations and business strategy in a global economy 
<br/><br/> Introduces the essential principles of economics, all from the perspective of business. It also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics. 
<br/><br/><label>ISBN: </label>1405821701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics<br/>Business and commerce
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Microeconomics
<br/><br/><label>LC Class. No.: </label>HB171 
<br/><br/><label>Dewey Class. No.: </label>