Doole, Isobel Lowe, Robin Kenyon, Alexandra <br/><br/>
International marketing strategy:   analysis, development and implementation 

 - 7th ed. 
 - Andover:   Cengage Learning,   2016 
 - 465p. 
<br/><br/><label>ISBN: </label>9781473723702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Brands<br/>Communication<br/>Competition<br/>Culture<br/>Direct marketing<br/>Exporting<br/>Sourcing<br/>Product development<br/>Pricing
<br/><br/><label>LC Class. No.: </label>HF1416