Kim, W Chan Mauborgne, Renee <br/><br/>
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 

 - Boston, Ma.:    Harvard Business Review Press,   2015 
 - 283p. 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management<br/>Business strategies<br/>Marketing strategies<br/>Business innovation<br/>Value creation
<br/><br/><label>LC Class. No.: </label>HD30.28