Kotler, Philip Armstrong, Gary <br/><br/>
Principles of marketing 

 - 18th ed. 
 - Harlow:   Pearson Education,   2020 
 - 736p. 
<br/><br/><label>ISBN: </label>9781292341200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing strategies<br/>Marketing plans<br/>Advertising<br/>Public relations