Thursby, Marie C. <br/><br/>
Technological innovation  generating economic results  [electronic resource] : 

 - 2nd ed. 
 - Bingley, U.K. :  Emerald,  2016. 
 - 1 online resource (xviii, 413 p.) 
 - Advances in the study of entrepreneurship, innovation and economic growth,  v. 26  1048-4736 ; .
 - Advances in the study of entrepreneurship, innovation, and economic growth ;  v. 26. .
<br/><br/>Includes bibliographical references. 
<br/><br/> We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization. 
<br/><br/><label>ISBN: </label>9781786352378 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship
<br/><br/><label>Universal Decimal Class. No.: </label>338.3