Kotler, Philip Armstrong, Gary Harris, Lloyd C. Piercy, Nigel <br/><br/>
Principles of marketing 

 - 6th European ed. 
 - Harlow:   Pearson Education Ltd,   2013 
 - 683p. 
<br/><br/><label>ISBN: </label>9780273742975 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer behaviour<br/>Marketing strategies<br/>Customer value management<br/>Advertising<br/>Public relations<br/>Social marketing
<br/><br/><label>Dewey Class. No.: </label>658.8