Brassington, Frances Pettitt, Stephen <br/><br/>
Essentials of marketing 

 - 3rd ed. 
 - Harlow:   Pearson Education,   2013 
 - 608p. 
<br/><br/><label>ISBN: </label>9780273727644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Market research<br/>Marketing strategies<br/>Marketing plans<br/>Consumer behaviour<br/>Communications<br/>Advertising<br/>Promotion
<br/><br/><label>LC Class. No.: </label>HF5415