Nahai, Nathalie <br/><br/>
Webs of influence:   the psychology of online persuasion 

 - Harlow:   Pearson,   2012 
 - 271p. 
<br/><br/><label>ISBN: </label>9780273772958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Internet marketing<br/>Online marketing<br/>Consumer behaviour<br/>Social media<br/>Digital communications
<br/><br/><label>LC Class. No.: </label>HF5415.1265