00720cam a2200241 4500
u117450
SIRSI
110715n2011 000 0 eng u
9780470660157
HF5415
Kourdi, Jeremy
editor
287543
The marketing century:
how marketing drives business and shapes society
Chichester:
John Wiley & Sons,
2011
272p.
Marketing
329727
0
0
LC
0
0
LOUGHRY
LOUGHRY
2011-07-15
10
HF5415 KOU
191976
2016-05-27
2016-04-27
1
2021-11-02
BKSTAND
108583
108583
Market segmentation
333157
Innovation
329683
Sales
333378
Customer relations
332524
Brand marketing
330202
Advertising
329377
Public relations
329829