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Case studies in food product development
Publication details: Cambridge: Woodhead, 2008Description: 414pISBN: 9781845692605Subject(s): Product development | Food products | Business innovation | Brands | Supermarkets | Consumer preferences in foodLOC classification: HF5415.153Online resources: Click here
Contents:
Provides case studies from seasoned practitioners actual experiences Highlights the theory and practice of New Product Development (NPD) Considers the interrelation of product development and technological development Evaluates the use and influence of consumer and market research
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| EBOOK | CAFRE Loughry Library ONLINE | EBOOK (Browse shelf(Opens below)) | 1 | Available | 98192-2001 | |
| Book - Standard loan | CAFRE Loughry Library | HF5415.153 EAR (Browse shelf(Opens below)) | 1 | Available | 165642 |
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Provides case studies from seasoned practitioners actual experiences Highlights the theory and practice of New Product Development (NPD) Considers the interrelation of product development and technological development Evaluates the use and influence of consumer and market research
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