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Marketing strategy and management

By: Baker, Michael J Language: English Publication details: Basingstoke: Palgrave Macmillan, 2007Edition: 4th edDescription: xxviii, 577pISBN: 9781403986276Subject(s): Marketing | Marketing strategies | Marketing plans | Consumer behaviour | Customer care | Management | AdvertisingDDC classification: 658.8

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book - Standard loan	Dundonald House Library	658.8 BAK (Browse shelf (Opens below))	1	Available		F13083

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Previous	658.72 MEN Leading Procurement Strategy : driving value through the supply chain	658.72 VAN Purchasing and supply chain management : analysis, strategy, planning and practice	658.8 ARM Marketing: an introduction	658.8 BAK Marketing strategy and management	658.8 CAR Marketing and entrepreneurship in SME's: An Innovative approach	658.8 FAH Foundations of marketing	658.8 FLE Marketing management and information technology	Next

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