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Strategic analysis and action

By: Crossan, Mary M | Fry, Joseph N | Killing, J. PeterPublication details: Pearson Education, 2005Edition: 6th edISBN: 0131278223Subject(s): Strategic management | Businesses, commerce, markets, trade - general | Strategic plans | Business strategiesLOC classification: HD30.28
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Presents a consistent and operational approach to analyzing and acting on strategic problems. This text aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces.

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