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Strategic business planning: a dynamic system for improving performance and competitive advantage

By: Reading, ClivePublication details: Kogan Page, 2005ISBN: 0749442719Subject(s): Strategic management | Business management, office management, management science accounting, auditing | Business plans | Business strategies | Strategic plansLOC classification: HD30.28
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Outlines a proven business planning system which will help any organization to develop a lasting business plan. Structured in three parts - the strategic business planning framework; strategic concepts that allow for change; the strategic planning pr

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