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Understanding and managing customers

By: Doole, IsobelPublication details: Harlow: Prentice-Hall, 2005ISBN: 0273685627Subject(s): Customer care | Customer service | Customer rights | Consumer perceptions | Market researchDDC classification: 658.812 LOC classification: HF5415.5Summary: A comprehensive overview of the process and pitfalls of understanding and managing customers, designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students.
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Greenmount Library 658.812 DOO (Browse shelf(Opens below)) 1 Available 179599
Book - Standard loan CAFRE Greenmount Library 658.812 DOO (Browse shelf(Opens below)) 2 Available 179598
Book - Standard loan CAFRE Greenmount Library 658.812 DOO (Browse shelf(Opens below)) 3 Available 179597
Book - Standard loan CAFRE Greenmount Library 658.812 DOO (Browse shelf(Opens below)) 4 Available 179595
Book - Standard loan CAFRE Loughry Library HF5415.5 DOO (Browse shelf(Opens below)) 1 Available 164905
Book - Standard loan CAFRE Loughry Library HF5415.5 DOO (Browse shelf(Opens below)) 2 Available 164901

A comprehensive overview of the process and pitfalls of understanding and managing customers, designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students.

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