Understanding and managing customers
Publication details: Harlow: Prentice-Hall, 2005ISBN: 0273685627Subject(s): Customer care | Customer service | Customer rights | Consumer perceptions | Market researchDDC classification: 658.812 LOC classification: HF5415.5Summary: A comprehensive overview of the process and pitfalls of understanding and managing customers, designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students.Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book - Standard loan | CAFRE Greenmount Library | 658.812 DOO (Browse shelf(Opens below)) | 1 | Available | 179599 | |
Book - Standard loan | CAFRE Greenmount Library | 658.812 DOO (Browse shelf(Opens below)) | 2 | Available | 179598 | |
Book - Standard loan | CAFRE Greenmount Library | 658.812 DOO (Browse shelf(Opens below)) | 3 | Available | 179597 | |
Book - Standard loan | CAFRE Greenmount Library | 658.812 DOO (Browse shelf(Opens below)) | 4 | Available | 179595 | |
Book - Standard loan | CAFRE Loughry Library | HF5415.5 DOO (Browse shelf(Opens below)) | 1 | Available | 164905 | |
Book - Standard loan | CAFRE Loughry Library | HF5415.5 DOO (Browse shelf(Opens below)) | 2 | Available | 164901 |
A comprehensive overview of the process and pitfalls of understanding and managing customers, designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students.
There are no comments on this title.