Essentials of Entrepreneurship and Small Business Management

By: Zimmerer, Thomas W | Scarborough, Norman MPublication details: Pearson Education, 2004ISBN: 0131440292Subject(s): Small business management | Businesses, commerce, markets, trade - general | Entrepreneurship | Business plans | Marketing strategies | Financial planning | Business plansLOC classification: HD62.7Summary: The challenge of entrepreneurship: The foudations of entrepreneurship; Inside the entrepreneurial mind. Building the Business Plan: Beginning Considerations - Strategic management and the entrepreneur; Forms of business ownership & franchising; Buyin
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This edition introduces the processes of new venture creation & the critical knowledge needed to manage a business once it is formed.

The challenge of entrepreneurship: The foudations of entrepreneurship; Inside the entrepreneurial mind. Building the Business Plan: Beginning Considerations - Strategic management and the entrepreneur; Forms of business ownership & franchising; Buyin

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