International marketing: analysis and strategy
Publication details: Routledge, 2004Edition: 4th edISBN: 0415311330Subject(s): Marketing | Business management, office management, management science accounting, auditing | Strategic marketing | Marketing management | Consumer behaviour | Organisational culture | Market entry strategies | Market development | Foreign trade | Trademarks | Trade policy | Business strategies | DistributionLOC classification: HF1416Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book - Standard loan | CAFRE Loughry Library | HF1416 ONK (Browse shelf(Opens below)) | 1 | Available | 165426 |
Written to enable managers and scholars to meet the challenges they face everyday, this text provides the foundation required to understand the complexities of marketing on a global scale. It has been updated with topical case-studies, examples of co
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