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Creating breakthrough products: innovation from product planning to program approval

By: Cagan, Jonathon | Vogel, Craig M Publication details: Financial Times Prentice Hall, 2002ISBN: 0139696946Subject(s): Innovation | Product development | Innovation | Brand marketing | Strategic managementLOC classification: HF5415.153

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book - Standard loan	CAFRE Loughry Library	HF5415.153 CAG (Browse shelf(Opens below))	1	Available		155067

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