Creating breakthrough products: innovation from product planning to program approval

By: Cagan, Jonathon | Vogel, Craig MPublication details: Financial Times Prentice Hall, 2002ISBN: 0139696946Subject(s): Innovation | Product development | Innovation | Brand marketing | Strategic managementLOC classification: HF5415.153
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HF5415.153 CAG (Browse shelf (Opens below)) 1 Available 155067

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