Marketing: a complete guide
Publication details: Basingstoke : Palgrave MacMillan, 2003ISBN: 033399437XSubject(s): Marketing | Market segmentation | Market researchDDC classification: 658.8 Summary: Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | ||||||||||||||||||
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| Book - Standard loan |
CAFRE Greenmount Library
Opening Hours
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658.8 MCD (Browse shelf (Opens below)) | 1 | Available | 167811 | |||||||||||||||||||
| Book - Standard loan |
CAFRE Greenmount Library
Opening Hours
|
658.8 MCD (Browse shelf (Opens below)) | 2 | Available | 167810 |
Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
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